The Long, Bright
History of Sun Care
Sunscreen as we know it is a relatively recent invention, but people have been protecting themselves from the sun for thousands of years. Here’s what came before Clair Obscur.

The Power of the Earth's Minerals

Earliest Uses of Zinc Oxide

Hats, Shade, and Innovative Ingredients

Victorian Fashions and Hints of Sun Damage

Tans Get Trendy—and a French Chemist Begins Key Research

WWII Leads to New Sun Habits and Products

Chemical SPFs and Rising Public Awareness

Beach Culture Embraces Sunscreen

UVA-Blocking Textiles Introduced

Broad Spectrum SPF Goes Mainstream

The Future of Sun Care Is Here

Changing the sun care status quo
The Broad Spectrum
Sun obsessions around the world
Explore some of the ways we interact with and celebrate the sun in unique and spectacular ways.
Blog
Learn more about the latest sun protection tips and trends from our research.
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In the future, sun care won’t be a chore.