Tans Get Trendy—and a French Chemist Begins Key Research
Coco Chanel got a sunburn while on vacation, and she returned with an inadvertent tan that started a trend. It wasn't long before sun tan oil entered the market.
Australian chemist H.A. Milton Blake developed the first recognized sunscreen, using the UV filter salol (phenyl salicylate).
French chemist Eugène Schueller introduced a formula that became L'Oreal's first sunscreen product.
Austrian-born chemistry student Franz Greiter, who suffered severe sunburns while mountain climbing and skiing throughout his early adult years, began researching effective sun protection formulas.